A market segment is a subgroup of people or organizations that have one or more characteristics in common that cause them to have the same product needs. Everyone needs water to drink, but does everyone need bottled water? For companies to successfully reach their precise customer, they need to divide a market into similar and identifiable segments through market segmentation.
The main reason companies divide markets into identifiable groups is so that the marketing team can create a custom marketing mix for the specific group. For example, Farmer Joseph realized early on that not everyone would purchase his expensive organic produce. He did not want to exhaust his financial budget by advertising to the masses. Instead, he identified his target market and created a specific marketing plan to communicate effectively with his prime customers.
His target market consisted of females age 18-65, with an income of $50,000+, who have healthy eating habits and who are concerned about pesticides. His plan consisted of ad placement in local women's magazines, newspapers and also email blasts to a list that he formulated with age and income specifics. Lastly, he advertised with a local gym about his healthy produce. Marketers have numerous choices in how they can segment a market.
If the farmer had planned on targeting everyone, then the type of segmentation would have been called no market segmentation. The opposite type of segmentation would be if he decided to target based on every individual factor available. This would be called a fully segmented market. Other choices include segmenting just by gender, income, lifestyle, ethnicity, family life cycle, age group, or even a combination-type.
Companies will not survive if the marketing strategy is dependent upon targeting an entire mass market. The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.
The total annual dividend received is $60.
The computation of the total annual dividend is as follows:
Given that
There are 75 shares.
And, the quarterly dividend is $0.20.
So,
The annual dividend should be
= $0.20 × 4 quarters
= $0.80
Now the annual dividend is
= 75 shares × $0.80
= $60
Therefore we can conclude that the total annual dividend received is $60.
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The vital component of marketing is promotion.
Promotion in marketing refers to any sort of marketing communication that is used to enlighten target audiences about the relative qualities of a product, service, brand, or problem, and is usually persuasive in nature. It assists marketers in creating a distinct space in the minds of their customers, which can be either cognitive or emotional.
Marketing relies heavily on promotion. Marketing promotion is described as a method of communication between buyer and seller in which the buyer persuades his or her audience to purchase his or her items.
Advertising, sales promotion, public relations, and direct marketing are the four primary promotional strategies.
Hence, the blank will be filled by promotion.
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Answer:
See explanation section.
Explanation:
Requirement 1
General Electric (GE) is always helping people with a variety of modern technology. Therefore, its main aim is to focus on technology that assists the world with a faster data collection medium. The company is converting its business towards technology. With the help of Jet engines and oil-refining material, it can generate electric power. The cloud-based software changed the whole company. Now, the company is monitoring only about technology to become a successful software servicing company.
Requirement 2
As the future of the world is getting modernized, General Electric company is focusing on software and the Internet of Things. GE is trying to take its customers base from traditional on-site manufacturing to digital software-based operations. The launch of sensor-generating data has revolutionized the success. Using cloud-based data make the company more productive and reliable. The overall thinking towards the future is superlative.
Requirement 3
General Electric company launched Predix in 2015 to accumulate data. The three decisions to use Predix are -
1. As Predix can operate on each cloud infrastructure, it can provide sensor and analyze the data quite quickly.
2. Since Predix is a high standard cloud-based protocol, it enables customers to join quickly to the mechanical market.
3. With the help of Predix, each customer can adjust the size and range of the current levels of use to understand their requirements.
Requirement 4
People like to use from all over the world, General Electric (GE) equipment. They also like to mix that equipment with other companies' equipment to produce a high-qualified machine. As people are using more GE equipment with others, it is discussing the customers to handle the GE related equipment for a permanent basis. Therefore, it is becoming a software company.
