Answer:
1. B
2. E
Explanation:
1. Consumer or buyers use the extended decision making as it is that decision making which involves high level of the purchase involvement, extensive internal and the extensive information search with complex evaluation of the alternatives. In case of automobiles, buyers will choose the extended decision making as it is expensive, infrequently purchased products.
2. As there is involvement of high risk of financial loss in the future purchasing power, for people or consumer, the automobiles have the situational involvement, it is the short term state which directs towards the attaching relevance of a situation or person. In other words, it is an state where, it establish a level of involvement when a consumer or person think of a specific situation or object.
Answer:
The answer is given in detailed below along with headings separated for each part of the question
Explanation:
<u>External Competitiveness and Internal Alignment</u>
The comparisons with competitors with regard to the income received, some of which offer even high salaries in order to get the best individuals to work for them refer to as external competitiveness. While in the case of Internal alignment the comparison is done on the individuals job or skill level with each others and with the organisations objectives.
<u>Importance of External Competitiveness</u>
This is important depending on the goal of the organisations such that they provide attractive pay packages to retain their employees while ensuring that the labour cost is controlled so that it's products/services prices remain competitive in the market.
<u>Factors shaping the organisations external competitiveness</u>
The factors affecting the external competitiveness are as given below:
(1) Customs specific to both the organisations and its employees.
(2) Labour Market Competition
(3) The Competition in the market of product/service
These factors combined affect the level of pay an employee receives within an organisation.
Answer:
D
Explanation:
Well public is all about quality
Answer:
Gabbie is in the Information Search phase of the consumer decision process. This is the second phase.
Explanation:
The Consumer Decision Process is a situation in which a consumer passes through the phases listed below in order to make a final purchase decision.
1. The first phase where the consumer recognizes a need they have to fulfil.
2. The second phase in which Information search is carried out in order to determine how best to meet this need.
3. The third phase which Alternative Evaluation phase. Here, the consumer evaluates each medium that can fulfil their needs.
4. The fourth phase, which is the decision making phase. Here, the consumer makes their purchase decision based on the evaluation of alternatives in the previous phase.
Answer: An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
Explanation:
For molly to achieve her marketing goal, which is centered around making more sales and more profit. She would be needing and investment of around $40,000, as this amount would help generate a conversion of 2000 and a CPA in the region of $20.