C. because running an ad for a missing nose would make the newspaper look silly.
Explanation:
Nikolai Gogol's short story "The Nose" tells the story of how a fine young officer of the law, Collegiate Assessor Kovaloff lost his nose one night. And from then on, his self esteem plummeted and left him with no choice but to try to get it back with whatever means he can. This short story is also a satiric play on how society puts so much importance on a person's appearance.
Major Kovaloff went to the newspaper agency to get his advertisement published as fast as possible so as to prevent the nose from escaping. But the old clerk told him that they will not be able to print his advertisement. He told him that an ad like this will only bring shame and embarrassment to the newspaper that is already in trouble with <em>"enough false reports and rumors". </em>
Ovid created suspense in "Pyramus and Thisbe" by dragging on Pyramus discovering the fate of his love which was all untrue. He did this by using many sentences that eluded to this discovery, causing Pyramus' death. Suspense is further carried on by Thisbe now having to discover her lover close to death, promising her own downfall in the name of love.