Answer:
Audience; to maximize the reach and success of the campaign Strategy;
Explanation:
The element of planning is being identified by this process is Audience
The reason why audience is important in the process is because it has the purposeful intention of maximizing the reach and success of the campaign Strategy.
The cosmetic company is planning to launch a range of low cost cosmetics and this will appeal to college students because of their low income level. The success of the campaign therefore depends on the number of college students they are able to reach.
Technically speaking, it won't be wrong for you to accept the gifts.
You never giving any of your employees gifts show that you gave no 'special favor' to specific employees. It's a matter of ethical belief and your personal action
But you can't control other people's ethical belief, just like you can't control other people action's
Answer:
C. more than $300 billion.
Explanation:
As it is given that
Decrease in government purchase by $300 billion
Tax increased by $300 billion
Based on this we can interpret that if there is a more decrease in gross domestic product which leads to the decrease in government expenditure or the government tax is increased is because of multiplier effect as it shows the positive relationship between the spending and the final income
Therefore, the third option is correct
Hence, the above statement is false
Answer:
C) Atlanta Company
Explanation:
Let's bear in mind that equity is an advantage that allows your company to buy and sell more.
So more equity means more ability to buy and sell and less the possibility of going bankrupt.
Liability on the other hand also gives advantage in trade r company , so more liability shows strongness of the company.
Now let's compare the equity and liability of the both companies
Atlanta Company
Total liabilities $ 429,000
Total equity 572,000
Spokane Company
Total liabilities $ 549,000
Total equity 1,830,000
The equity ratio is about 1:3
While liability is about 1:1.2
So Atlanta company has more riskier structure
Answer:
a. Briefly discuss what is meant by audit risk, inherent risk and control risk.
Audit risk is the risk that the auditor expresses an inappropriate audit opinion when the financial statements are materially misstated.
Audit Risk = Inherent Risk x Control Risk x Detection Risk
Auditors will want their overall audit risk to be at an acceptable level. Inappropriate opinion will result in damages / costs
Inherent risk is the susceptibility of an assertion to a misstatement that could be material individually or when aggregated with other misstatements, assuming there were no related internal controls.
Control risk is the risk that a material misstatement, that could occur in an assertion and that could be material will not be prevented or detected and corrected on a timely basis by the entity's internal control.
b. What level of detection risk is implicit in this problem?
Detection risk is the risk that the procedures performed by the auditor to reduce audit risk to an acceptably low level will not detect a misstatement
In this case the detection risk given is 0.41.