Question

When McDonald's offers healthy menu items in hopes of avoiding competition with Wendy's and Burger King, it uses ________ positioning.

Answer 1

McDonald's offering a healthy menu to avoid competition is referred to as differentiation positioning.

What is Differentiation positioning?

This is strategy adopted by companies in making their products and services very unique and beneficial to the populace.

This being done ensures that they avoid competition and increase sales and profit to ensure continuous running of the business. McDonald offering healthy menu items depicts this type of positioning.

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