article
video
tone forceful, logical forceful, impassioned
purpose to present opposing arguments in order to refute a viewpoint to state an opinion
structure short sections stating different key ideas expert opinion interwoven with historical data and anecdotes
opinion Carbon dioxide emissions are beneficial rather than harmful. Historical data does not show a problem from increased fossil fuel use. On the contrary, to improve the human experience, people everywhere should be able to use cheap fuels.
persuasive techniques scientific data, appeal to logic scientific data, expert opinion, emotional appeal
textual evidence for persuasive techniques
scientific data:
“As presently constituted, earth's atmosphere contains only 370 parts per million (ppm) of the colorless and odorless gas we call carbon dioxide.”
appeal to logic:
“If, then, the climate models cannot correctly predict what should be relatively easy for them to correctly predict (the effect of global warming on extreme weather events), why should we believe what they say about something infinitely more complex (the effect of a rise in the air's CO2 content on mean global air temperature)?”
scientific data:
chart showing increase in human life span because of technological progress
emotional appeal:
speaker's reference to his grandson
influence of persuasive techniques leaves the reader with a sense that there is no room for further debate short, direct presentation makes a favorable impact on the viewer, but the relevance to the issue is not clear