The new and innovative ways for CPG companies to gather consumer data is through digital consulting, that is, surveys, monitoring of advertising, clicks and company engagement in the digital environment.
A CPG company is one that manufactures products that are regularly consumed, such as food, medicine, hygiene products, so its main objective is to maximize sales and reach the greatest number of consumers.
To achieve this goal, the company must develop a marketing strategy focused on the profile of its potential audience, their desires and needs.
Digital channels are a means of delivering focused advertising that allows the collection of relevant data to profile the consumer according to:
- Demographic data
- Geographic data
- Consumer interest
- Product research
Therefore, digital consulting is a strategy for monitoring and developing a marketing strategy focused on consumer data that will help a company to generate value, competitiveness and market positioning.
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Answer:
31%
Explanation:
The current price is $3,863.99
The precious price is $5,599.99
The actual difference in price is $5,599.99 - $3,863.99
=$ 1, 736.00
Percentage decrease will be actual decrease/ original price X 100
= $ 1736.00/ $5,599.99 x 100
=0.31 x 100
=31%
Answer:
$77,217
$11,289
Explanation:
Fist we will calculate the present value of $10,000 payment
A fix Payment for a specified period of time is called annuity. The discounting of these payment on a specified rate is known as present value of annuity. The value of the annuity is also determined by the present value of annuity payment.
Formula for Present value of annuity is as follow
PV of annuity = P x [ ( 1- ( 1+ r )^-n ) / r ]
Where
P = Annual payment = $10,000
r = rate of return = 10% / 2 = 5%
n = number of period = 5 years x 2 semiannual payments per year = 10 payments
PV of annuity = $10,000 x [ ( 1- ( 1+ 0.05 )^-10 ) / 0.05 ]
PV of Annuity = $77,217
Now we will use the discounting method to calculate the present value of lump sum payment of $20,000
Present value = Future value x Present value factor
PV = FV x ( 1 + r )^-n
PV = $20,000 x ( 1 + 0.1 )^-6
PV = $11,289
Answer:
The answer is C.
Explanation:
Macroeconomics is the study of the economy as a whole, unlike microeconomics which is the study of the individual firms/markets.
Macroeconomics focuses on the standard of living, unemployment rate, inflation rate etc. and how this affects the whole economy.
Option A is wrong because it is the microeconomics and not macroeconomics that studies the market and the firm.
Option B and D are wrong because these are for microeconomics
The accounts that affect equity are revenues, common stock, expense, and dividends.
The following information should be relevant for the equity:
- If there is an increase in revenue so the equity is also increased.
- If there is an increase in the common stock so the equity is also increased.
- If the expense is increased so it decreased the equity.
- If the dividend is paid so the equity is decreased
In this way, the equity account is affected.
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