Dora's company is entering into the Product Expansion of the marketing strategy.
This product expansion could be the introduction of new product in an existing market or the introduction of existing product in the new market.
So because Dora's company is going to introduce beverages in the same market, they are doing the product expansion.
They are currently selling chocolates and now they want to manufacture beverages as well. It means they are expanding their product line in the same market. This strategy is the Product Expansion strategy of marketing.
Answer:
a. delivery
Explanation:
The delivery gap is that gap which shows a difference between the company service timing and actual service timing that is given to the customer
The motive of the organization is to deliver the productions within the prescribed time so that the customers can get maximum satisfaction.
But if the delivery is not made with the given that, the customer expectation falls which ultimately reduces the customer satisfaction towards the products delivered to them.
Answer:
b. uses a company's valuable and rare resources and competitive capabilities to deliver value to customers that rivals have difficulty matching.
Explanation:
Resources refers to competitive and valuable assets, organizational processes, capabilities, information, attributes, and knowledge that are acquired, owned and controlled by an organization. These resources are classified into two (2) main categories;
1. Tangible resources: these are physical assets such as equipments, financial assets, plants, raw materials, inventory etc that are owned and controlled by an organization.
2. Intangible resources: these are assets that are abstract in nature such as knowledge, customer loyalty, skills, experience, stakeholders, patent, culture, buyer recognition etc.
Hence, a resource-based strategy uses a company's valuable and rare resources and competitive capabilities to deliver value to customers that rivals have difficulty matching. This ultimately implies that, resource-based strategy avails a company the ability or opportunity to use their tangible and intangible assets to provide finished goods and services to meet the needs or wants of customers, as well as creating a competitive advantage over rivals in the same industry.
The proposal was incidental to a plan to require gold certificate reserves be kept behind Federal Reserve notes. No.
Answer:
D. layoffs
Explanation:
A contingency plan is an alternative plan of action in case of unexpected outcomes. It is devised and kept in place to be implemented in bad times. A contingency plan is a sort of a risk mitigation plan to help the business navigate through a bad situation efficiently.
A contingency plan for labor include measures that can help a business overcome tough seasons. The business may need to layoff some employees to save on labor in times of economic downtime