Question

Yield management pricing is ______. Multiple choice question. setting a price a few cents or a few dollars below an even number to increase demand setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it a complex approach that continually matches demand and supply to customize the price for a service estimating the price a consumer would pay for a product, and working backward with anticipated markups to set the price for wholesalers

Answer 1

Answer:

a complex approach that continually matches demand and supply to customize the price for a service.

Explanation:

Price can be defined as the amount of money that is required to be paid by a buyer (customer) to a seller (producer) in order to acquire goods and services.

In sales and marketing, pricing of products is considered to be an essential element of a business firm's marketing mix because place, promotion and product largely depends on it.

One of the importance associated with the pricing of products is that, it improves the image of a business firm.

Yield management pricing is a complex approach that continually matches demand and supply to customize the price for a service. It is commonly used by businesses that are typically involved in tourism, hospitality, and airline services.