Deliberate Word choice used to Create a Particular Effect.
<span>The more genteel members of the company, fearing that the Pardoner will tell a vulgar story, ask the Pardoner for a tale with a moral. The Pardoner then explains to the pilgrims the methods he uses in preaching. His text is always "Radix malorum est cupidatis" ("Love of money is the root of all evil").</span>
