Answer:
Values Statement.
Explanation:
Value Statement: It shows that what an organization believes in, what are their values, where does the company stands in terms of morality. Moreover, value statement reflects the priority of the company and tells if it is inclined towards profit or collective goods more.
<em>As</em> the whole foods communicated that they don't want any harm towards the planet and claim themselves as responsible ones to care for this planet, it suggests that this is their value statement.