It seems that you have missed the necessary options for us to answer this question, but anyway, here are the answers to complete it. Marketing communicators must be good at ENCODING messages that take into account how the target audience DECODES <span>them. Hope this answers your question.</span>
Answer:
The demand for Jim’s product is elastic
Explanation:
In this question, we are to calculate the price elasticity of demand for the product.
We proceed as follows;
The formula for calculating elasticity of demand is
e = [(Q2 - Q1) / {(Q1 + Q2) / 2}] / [(P2 - P1) / {(P1 + P2) / 2}]
Here, Q2 = 6000
Q1 = 8000
P2 = $250
P1 = $200
e = [(6000 - 8000) / {(8000 + 6000) / 2}] / [($250 - $200) / {($200 + $250) / 2}]
e = [(- 2000) / 7000] / [(50 / 225]
e = - 1.3
That means absolute value of e is 1.3.
So, as the absolute value of e is more than 1 (i.e., 1.3), that means the demand for the product is elastic.
Answer:
Yield management pricing
Explanation:
Yield management pricing is the charging of different prices for a given set of capacity at a specific time in order to maximize revenue. This is based on the demand and supply in the market and is very common in industries such as airlines, hotels and resorts. When there is very high demand for airline seats, prices for them are high. However, if some of those passengers decided to refund their tickets, close to departure and the flight would be taking off soon, instead of flying with empty seats and no revenue from them, the airline would decide to sell these same seats at a cheaper rate in order to gain some revenue. This is a form of revenue maximization.
Answer: Increase
Explanation:
According to the Law of Supply and Demand, If the demand for the good is higher than the supply, the price will be higher to reflect the relative scarcity and if the demand is lower than supply, the price will be lower to reflect the relative excess.
In this case the quantity demanded is higher than the quantity supplied so the price will have to increase to reflect the relative scarcity of the good.
