Answer: I would consider the risk, factor of starting a new market and seeing it become better.
Treadwell decided to become a multi-brand franchise instead of staying with KFC,because he gained a full understanding of the retail fast food industry.
Explanation:
Starting a new business requires a lot of patience, strategic planning, funds, and a lot of policies to put in place. As a manager coming from a bank of exposure, you would be experienced but it would still require you building a brand, which isn't easy as you'll have to face completions from already existing marketers, but the right policy, good competitive edge would set you up for the best, but would need a lot of work.
Treadwell decided to become a multi-brand franchise instead of staying with KFC,because he gained a full understanding of the retail fast food industry. His experience revolved around how the corperate structure works, branding and what sets the motion for the organization. This were well enough for him to handle a brand for himself
