Answer:
Cognitive dissonance
Explanation:
Cognitive dissonance is a concept of social psychology and is described as the discomfort which is felt by a person who is having conflict in values and ideas. The people in this state feel guilt, embarrassment and anger. There is a motivational drive in humans to reduce the dissonance.
Leon Festinger developed theory of cognitive dissonance to predict and explain the peoples reaction to various situations. This theory states that people have prejudice to get agreement between what they expect and the reality.
The company would most probably be interested in early majority
.
<u>Explanation:
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Adopter categories split consumers into sections on the basis of their willingness to try out new innovations or products.
The categories of adopters had been first given the name and defined by social scientist Everett Rogers in 1962 in the famous book Propagation of Innovation.
Adopter categories as a concept for the propagation of the theory of creativity are extended to several studies, amongst others, marketing, administrative studies, management of information, communications and research of complexity.
Early majority: If this group joins an idea or some other innovation, it appears to be adopted by the public shortly. This group makes useful decisions and practical advantages over coolness.
Long term 4-6+ years goals like having a career having a business or some , short term 0 months-1/2 years and that's like making It to the next grade.
