The reason is <span>Marketing research is expensive.
</span>The established firm usually has a large amount of capital at its disposal, so they could do market research in order to strengthen their position.
Small business on the other hand, usually struggle to even barely continuing their operation for the next month.
When managers organize divisions according to the types of customer to whom they market their products, they are focusing<span> on the product structure: market structure.
</span>The market structure is an organizational structure in which each kind of customer is served by a self-contained structure.
Answer:
Yes
Explanation:
The customer must feel happy, and comfortable in the environment that shopkeeps set up. An unhappy customer is far less likely to purchase in quantity and may be less attracted to products. The experience of shopping must be positive if the manager wishes to succeed.
Examples may be seen in MacDonalds, where the "Happy" meal exists, where bright colours are used and service must be supportive of the customers needs and thoughts.
Explanation:
A leader has an essential role in an organization, through his conduct his subordinates are encouraged, motivated and can become more or less productive.
Therefore, ethical conduct is essential for managers and all people who make up an organization, as ethics and behaviors for the benefit of the community will make the work environment more positive and an organizational culture focused on development, good attitudes and collaboration, essential elements for the creation of value in an organization, for the good positioning in the internal and external environment and for the motivation and satisfaction of the employees.
A check list should be base on past problems.