Explain and compare between administrative marketing and entrepreneurial marketing

1 answer:

3 0

Business Orientation: While traditional marketing is defined by customer orientation, entrepreneurial marketing is defined by entrepreneurial and innovation orientation. ... Entrepreneurs interact with customers through activities like personal selling and relationship marketing.
Entrepreneurial Marketing: 6 Characteristics of Entrepreneurial Marketing
Proactive Orientation: ADVERTISEMENTS: ...
Innovativeness: ...
Focus on the Customer: ...
Utilizing an Opportunity: ...
Risk Management: ...
Value Creation: A contemporary definition that meets the present scope in which entrepreneurial marketing is defined as: “The proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.” Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing. The four main sources of entrepreneurial marketing ideas are the new markets for existing products, new products, turning ideas into business opportunities and innovative approaches to existing markets.

You might be interested in

"the fed funds rate is the" __________. interest rate the fed charges commercial banks on short-term loans interest rate that th

IgorC [24]

Amoreandrusamoreandrus

8 0

2 years ago

Select all parts that should be included in a resume.

Lady_Fox [76]

Answer:

Objective , contact information, work experience, education and training, education and training, name.

4 0

2 years ago

Blaine company had these transactions pertaining to stock investments:

Katyanochek1 [597]

He had some major trnas

6 0

2 years ago

Why must real options have positive value? (Select all the choices that apply.) A. Real options must have positive value beca

murzikaleks [220]

Answer:

B. Real options must have positive value because they are only exercised when doing so would increase the value of the investment.

C. Having the real option but not the obligation to act is valuable.

D. If exercising the real option would reduce value, managers can allow the option to go unexercised.

Explanation:

A real option is a choice made available to the managers of a company concerning business investment opportunities. It is referred to as “real” because it typically references projects involving a tangible asset instead of a financial instrument. Tangible assets are physical assets such as machinery, land, and buildings, as well as inventory.

A 'real option' is also a choice available to a company regarding an investment opportunity. The term 'real' means that it refers to a tangible asset and not a financial instrument. Examples of real options include determining whether to build a new factory, change the machinery and technology on a production line.

4 0

2 years ago

Your employer withholds money from each paycheck. what is this money used for?

sukhopar [10]

some of their employees' pay in order to cover payroll taxes and (((income tax))).Money may also be deducted, or subtracted, from a paycheck to pay for retirement or health benefits.

6 0

1 year ago