B. by showing you are knowledgeable about an issue.
Further Explanation:
Ethos is a Greek concept, which intends to establish a communication and persuade the audience about the supposed character and credibility of the author. The art of persuasion is a subtle art that requires a mastery of three specific rhetorical appeals, which was formulated by Aristotle. The art of Rhetorical appeals is based on the powers of persuasion, which begins with the ethical appeal, which relates information to the audience about the author’s knowledgeability on the subject, and whether his or her words and writings are credible enough to be accepted publicly. The other two aspects of rhetorical appeal are pathos and logos. Pathos appeals to the emotions of the audience, enabling the author to harness them for the sake of persuasion, by creating a strong emotional bond. Logos is the other aspect, that appeals to the logical part of the audience.
The most important part about convincing the audience is to achieve mastery over a particular subject. This can be done by providing valuable insights into the topic of discussion, which is sure to convince the audience about the knowledge of the author. The author can choose to narrate personal experiences or detail about the topic or provide examples of someone who can relate to what the author is saying. The author can also provide a detailed account of research undertaken in that topic, and any recent findings related to it. Proper diction should be used, and the vocabulary must be chosen properly to resemble the topic in discussion. The author should have a formal tone while discussing the topic, and should not have an overtly emotional appeal. They also should utilize the first person narrative only when narrating a personal experience, the rest of the speech or writing should be written in a third-person speech.
Learn more:
1. Which of the following represents one of congress's electoral powers?
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2. Why did President Reagan call for soviet leader Gorbachev to “tear down” the berlin wall?
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Answer Details:
Grade: High School
Chapter: The importance of ethos.
Subject: Philosophy
Keywords:
Ethos, logos, pathos, logic, mastery of the subject, persuasion, convincing, emotional appeal, logical appeal.