When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.
<h3>What are Pre-testing and post-testing in advertising?</h3>
Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.
Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.
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Answer:
assets on the balance sheet.
Explanation:
Reserves are percentages of deposits that are required for depository institutions to keep to meet unforeseen contingency. they are usually kept in bank vaults
they are assets and they cannot be lent out
Answer:
The payback period of the investment is 6.5 years
Explanation:
1. In order to calculate the payback period of the investment we would have to make the following calculation:
payback period of the investment=Year before full recovery+(Unrecovered cost at the start/cash flow during the year
)
payback period of the investment=6+ ($23,000−$20,500)
/$5,000
payback period of the investment=6.5 Years
The payback period of the investment is 6.5 years
Answer:
The correct word for the blank space is: corporate culture.
Explanation:
Corporate culture represents the values, norms, and objectives a company has and that have been obtained and changed during its years of operations. The corporate culture is complemented by its ethical culture that rules the employees' individual behavior in the work frame and as a result of the interaction among other workers.
Correct/Complete Question: An insured is entitled to coverage under a policy that a prudent person would expect it to provide. This principle is called
A. Adhesion
B. Reasonable sensibility
C. Reasonable expectations
D. Insurable interest
Answer:
C, Reasonable expectations
Explanation:
Reasonable expectations is a legal concept in that says that an insured is entitled to coverage under a policy that a prudent and reasonable person would expect it to provide.
Alternatively, reasonable expectation could be said to be something one has good claims to expect will be done or is supposed to be done.
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