Often times advertisers use things that children can relate to to get their attention and make them want things. Like often times food companies partner with production companies so they can put cartoon characters on their products. Or they make it seem like you are "cool" if you buy or have what they are advertising or you aren't "cool" if you don't.
Hope this helps a little.
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I think he means that humans don’t like being alone. It’s our nature to find someone or have a companion throughout our lives. We instinctfully talk to people to interact or make friends. That’s what I think he means