Robert M. McMath, would be best for a marketer like Colgate to launch a new consumer product like toothpaste Study past toothpaste product failures and learn from them.
What is Product launching?
A product launch involves multiple teams, including sales teams, customer support teams, product teams, product marketing, event management, and even managers. Each team aligns and collaborates to maximize go-to-market potential, building anticipation, interest, brand awareness and momentum in the process. Some product launches are more memorable and successful than others. For example, when Apple releases a new iPhone, it circulates several press releases and articles before unveiling the new design at its annual conference. This creates so much excitement and hype that potential users line up at retail outlets overnight to get their hands on the device.
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Answer:
Marginal thinking
Explanation:
The economic foundation of marginal thinking requires decision-makers to evaluate whether the benefit of one more unit of something is greater than its cost. And according to this principle, Marie´s benefits of the first three bananas is higher than its cost, but the fourth banana will provide less benefit than the third and this is less than it cost.
Answer:
200% of direct labor cost
Explanation:
The computation of the company overhead application rate is shown below;
But before that overhead cost would be determined
GIP = Direct material + Direct labor + Overhead
$4,400 = $2,000 + $800 + Overhead
So,
Overhead = $4,400 - $2,000 - $800
= $1,600
Now the overhead application rate is
= overhead ÷ direct labor cost
= $1,600 ÷ $800 × 100
= 200%
Answer:
The average cost of operating the helpline per call at a volume of 25,300 calls in a month will be $18.10
Explanation:
The costs of operating the helpline are variable with respect to the number of calls in a month. At a volume of 25,000 calls in a month, the costs of operating the helpline total $452,500.
The average cost of operating the helpline per call = $452,500/25,000 = $18.10
At a volume of 25,300 calls in a month, The average cost of operating the helpline per call does not change but the total costs of operating the helpline increase because the costs of operating the helpline are variable.
Total costs of operating the helpline = $18.10 x 25,300 = $457,930
