If they are involved in what they want to report about, or they have strong feelings about the topic, they must work to be unbiased and present both sides,
As most journalists live and work in the community they cover, some real and perceived conflicts of interest may be inevitable. Furthermore, some stories affect everyone—including journalists—and have the possibility to yield conflicts of interest that cannot be avoided. When those cases arise, journalists and managers can ask themselves the following questions about if and how they will reveal the conflicts to the public: <span> </span>
