Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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Answer: Option (E)
Explanation:
Supply chain management is referred to as or known as broad/wide range of activities which are required in order to control, plan, and execute a commodity's flow, i.e. from the primary stage of acquiring raw material and thus production to the final stage of distribution to consumer, in most streamlined, efficient and effective way that is possible.
In other words it encompasses or encloses integrated execution and planning of a procedure which is required in order to optimize flow of the material, financial capital and information in areas which include sourcing, demand planning, production, storage and inventory management, logistics and also the return of defective products.
Answer:
$(123,000) + $(29,000)= $(152,000)
Explanation:
Discontinued operations are those operations of segment of a company where a formal plan exists to eliminate it from the company.
The revenues, gains, expenses, and losses pertaining to the discounting business segment are removed from the company's continuing operations and are reported separately on the company's income statement.
Hence, operating loss of $ 123,000 and impairment loss of $ 29,000 will separately be reported on income statement of the company.
Future estimated operating losses do not become part of the income statement.
