Answer:
Tiered brand
Explanation:
Tiered branding is a strategy used to leverage a company's reputation for a product line. This develops a distinct identity for the product line.
In the given scenario Sony brand I being leveraged to promote the Sony Walkman.
Usually the common tiered branding is two tiered branding. The top tier is the parent brand while the second tier is the sub brand.
So Walkman is the sub brand that uses the reputation of Sony to boost awareness and sales of the new product.
Answer:
The correct answer is letter "D": Industry analysis.
Explanation:
The strategic marketing planning process represents the set of steps companies take to advertise their products. The process could take five (5) steps which are <em>planning the firm's mission, goals, and objectives; analyze the industry positioning; establishing marketing tactics; conducting the process; </em>and<em>, monitoring.
</em>
By analyzing the industry position, organizations conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to find out the "Key Success Factors" and determine the inner and outer companies factors that could affect its performance.
Answer: Inelastic demand
Explanation:
When new restaurants have opened in College town in recent years, the supply for restaurant meals increase. This will lead to a rightward shift in the supply curve for restaurant meals leading to a fall in the price and an increase in the quantity. The fall in price will be larger the more inelastic demand is. When demand is more elastic then a fall in price will be less when supply increases.
Answer:
The sales budget is prepared below. See table below.
Explanation:
<em>A sales budget shows the expected revenue and units to be sold for a forth coming accounting period. The sales budget for Patrick Inc would look as follows:</em>
Sales budget
Month Units Revenue($)
January 41,000 1,435,000
February 38,000 1,330,000
March 50,000 1<u>,750,000</u>
<u>4,515,000</u>
Note the revenue per month is determined by multiplying the unit to be sold by the price per unit of $35