Answer:
Intensive
Explanation:
Because the goods are expensive, and complex and requires pre-purchase assistance, the channels for this product has to be very intensive as there would be continuous purchasing as well as assistance request for the product. This simply means that service delivery and channels are to be manned intensively to meet the needs of the customers.
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Answer: (C) Product
Explanation:
A marketing program is one of the type of business strategy in which the various types of activities are get performed for achieving the main objective of the business in an organization.
It is basically consist of the various types of plans, strategies and the activities in which the product of the company is promoted in the market.
The marketing programs plays an important in the business as it helps in establishing the good relationship with the customers where the products are offered in the market.
Therefore, the firm product is known as the heart of the marketing program that are tangible offer in the market.
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Answer: The selling price of the bond will be less than $1,200,000
Explanation:
From the question, we are informed that a bond issue with a face amount of $1,200,000 bears interest at the rate of 9% and that the current market rate of interest is 10%.
Since the market rate is 10% which is higher than coupon rate of 9%, this means that the market price for the bond will be smaller than the bond's face value.
Therefore, the selling price of the bond will be less than $1,200,000.