She is in the "evaluation" phase of the strategic marketing process.
The evaluation phase is the checking stage. This procedure includes guaranteeing that the consequences of the program are in accordance with the objectives set. The marketing group, particularly the administrator should watch any deviations in the arrangement and rapidly revise negative deviations to get back on course; for instance vacillations of the dollar makes a lesser requirement for the item than before, at that point the generation of said item ought to be repurposed for another more wanted thing. Also, they should misuse the positive divergences too, for instance if deals are superior to anticipated for specific items at that point there could be more assets dispensed to more prominent generation or appropriation of a similar thing.
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Answer: $14.5 million
Explanation:
The following information can be gotten from the question;
Total equipment cost = $4.2 million
Direct cost factor = 1.52
Indirect cos factor = 0.37
The total plant cost will then be calculated as:
= 4.2 × (1 + 1.52) × (1 + 0.37)
= 4.2 × 2.52 × 1.37
= 14.5
Therefore, the total plant cost is $14.5 million
Answer:
The key driver behind Quick clean's strategic position is Option D: low-key input factors.
Explanation:
Strategic drivers help shape an organization. They can be forces both which are external and internal. External drivers can be like the competition of the firm, customer needs, taxes and so on. Internal factors may include profit goals, office politics, input which the organization is using to create its products and so on.
In the given scenario, Quick clean outsources its production to the manufacturers where the can get unskilled labor at low wages. Thus, it is their key driver as it helps them to get labor who take less salary, so their input cost is low and they are able to manufacture products and save the money they would use for workers who might more wages. Thus, 'Option D' is the most appropriate key driver.
Answer:
The correct answer is within; among.
Explanation:
Market segmentation is used by companies to separate the target audience with which they want to work. Considered as a market phenomenon, the technique consists of defining the marketing strategy by identifying the target market.
Segmenting this market means dividing it so that consumers are grouped according to a series of characteristics, needs or preferences. It is important that a segment has people with homogeneous factors and these depend on the objective of segmentation.
This separation into groups of consumers allows the company to identify and privilege one or more segments according to a range of objectives or products.
The segmentation process requires that the criteria that affect or influence purchase decisions be identified. There are various segmentation criteria: social, geographic, demographic, economic, social, lifestyle, and many others.
Normally, in a market segmentation it is necessary to address several of the criteria to better guide the marketing actions to follow. The more aspects that are used to characterize an audience, the easier it will be to develop a marketing strategy.
There is no way to think about segmenting a target audience without knowing what characteristics it needs to have in order for the strategy to be correctly defined.
