Question

If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?
Select one:
a. Experience
b. Ethics
c. Planning
d. Implementation
e. Control

Answer 1

Answer:

The correct answer is letter "C": Planning.

Explanation:

During the planning stage of the strategic marketing process, the decision of what good or service to be provided is taken.  At this point, the association chooses the path that is going to be followed to produce the good or service intended to be traded and the guidelines that must rule the company to reach that objective.