Probably white space because you want it to be full of information and organized
Because the internet make it so much easier for consumers to do research before making decision.
Through the internet, the consumers could know the credibility of a certain product by reading past experiences of other consumers that have used it before. Not only that, the consumers might know the side effects of the product which might be intentionally hidden by the producer.
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If the tax system in the US is progressive, then those with lower income will pay proportionally less than those with higher income as the latter will have a higher tax rate but in fact the rich people usually have or find a lot of tax loopholes to reduce their taxes so may still not be paying a fair share of their taxes compared to the poor people who don't have these loopholes.