The indirect advertising does not directly advertise the product. Sponsorship is example of indirect ad.
The goal of the bandwagon ad is <span> to convince individual consumers that a product is worth purchasing.
Endorsement uses famous person for the advertisement of the product.
Promotional ad </span><span>includes special offers, cents off coupons, temporary price reductions ...
Endorsement is the technique </span><span>of advertising that shows that multiple consumers use a product to build consumer trust in the product.</span>
Corporate Social Responsibility ensures that a company replaces its unsustainable operations so that future operations don’t damage the environment
Answer: Increase of $8,200
Explanation:
Currently, the company is making a net operating income of;
= Contribution Margin - Fixed expenses
= (90 * 6,700) - 547,700
= $55,300
If the company advertises, net operating income becomes;
= Contribution margin with increase in sales - Fixed expenses including advertisements
= (90 * (6,700 + 170)) - (547,700 + 7,100)
= $63,500
Increase in operating income = 63,500 - 55,300
= $8,200
Explanation:
The journal entries are as follows
On December 31, 2020
Cost of goods sold $24,650
To Allowance for reduction in inventory to NRV $24,650
(Being the cost of goods sold is recorded)
It is computed below:
= $379,880 - $355,230
= $24,650
On December 31, 2021
Allowance for reduction in inventory to NRV $3,640
To Cost of goods sold $3,640
(Being the allowance for reduction is recorded)
It is computed below:
= $24,650 - ($445,440 - $424,430)
= $24,650 - $21,010
= $3,640