Answer:
C) category points-of-parity.
Explanation:
With category points-of-parity the emphasis is on Nivea brand offering the relevant category features. These are features a brand must have to be considered competitors in a particular industry.
So for deodorants people want to know if they are strong, will the shampoo clean effectively, and will cosmetics be colourful.
Without these key features in the products Nivea would lose competitive advantage.
Quality resources used in the production process
Answer:
The nominal annual percentage cost of its non-free trade credit, based on a 365-day year is 0.2795%
Explanation:
The computation of the nominal annual percentage is shown below:
= Discount rate ÷ (100 - discount rate) × ({Total number of days ÷ payable days} - discount days)
= 2% ÷ ( 100 - 2%) × (365 days ÷ 65 days - 15 days)
= 2% ÷ (98% × 7.3)
= 2% ÷ 7.154
= 0.2795%
The net purchase amount is irrelevant. hence, this part is ignored