Answer:
defensive listening
Explanation:
Defensive listening happens when an individual hears an apparently innocent commentary and takes it as a personal attack against himself/herself or their beliefs. Many times defense listening is caused because the individual constantly believes that other people are judging them or their ideas.
In this case, Corrine was offended by a commentary that was not intended to be a personal attack, but rather an opinion on a specific topic. Probably Corrine feels strongly against the idea of full-day kindergarten and that is why she felt attacked by a different opinion.
Answer:
The consumer's level of involvement can lead to two types of buying decisions: limited problem solving or extended problem solving
Explanation:
limited problem solving:
It is a problem solving process in which customer is only willing to put very little effort to make a purchase decision in order to fulfill his want or need. Purchaser uses simple decision rules for reaching a a purchase decision with minimal research done. He is not much concerned about the best solution and has limited resources and time for searching information and assessing each alternative thoroughly.
For example: you need a new pair of joggers for gym. You are already have an idea about joggers and know about new available materials and attributes. So you might do a bit research online and come to a decision comparatively quickly. You might consider your favorite outlet instead of searching for the joggers at every outlet. So you take buying decision limiting involvement in this process.
extended problem solving
In this process the costumer attempts to collect as much information as possible, and thoroughly assess and evaluate product alternatives. So in this situation buyer don't have much idea about the product brands, attributes and characteristics to access the product. Purchaser will research, differentiate and put a lot of effort for taking best buying decision that will fulfill his needs. prior to purchasing the product, he might visit various outlets, research online, search for reviews and suggestions, take information from outlet staff. about the product Marketer should provide with such information to customer.
For example high value items like car, a house etc. Such items are not purchased often so the consumer will invest a lot of time in research and comparison in order to take the best decision.
Answer:
Recall is enhanced because the audience keeps the reference material.
Explanation:
The advantage of using multimedia slides is that they enhance recall because the audience keeps the reference material. They are cheap to update and easy to use. They also always work well with other equipment and programs. A strong benefit of the multimedia slides is that it takes advantage of the brain's ability to process and connect both verbal and visual representations of any content, which leads to a better understanding of the presentation.
Answer:
True (1)
Explanation:
In deciding whether to buy a particular product, it is important to consider below pertinent issues :
Serviceability : questions need to be asked whether the product can be serviced regularly to keep it in usable condition and possible cost of servicing must as well be considered.
Repairability : Seller must be asked if the product is repairable in case it is faulty.
Accessories : Availability of accessories in the market must be confirmed from the seller in case we need to replace any part.
Failure to sort out above issues before buying may result in wasting of money at the end of the day even though product might have been bought at a cheaper lock-in price.
