The language must be appropriate to the audience and should use the terms that are most current and ordinary. Using fancy language is not ordinary, and any kind of unfamiliarity can be seen as suspicious.
Answer:
b. objective
Explanation:
To say that someone is 'good' or 'strong' is not objective because it is based on your own values, perceptions and judgement. So, someone else might have a very different perception of those adjectives based on his own experience and values.
It's not objective, it's subjective, because it depends of the subject (individual) saying those words, on what they define is good, on what they believe is strong and so on.
Objective means it's something that everyone agrees on, that has a general consensus among the population. For example, saying someone is beautiful/handsome implies your own criteria of beauty, which may or may not be shared by others. But if you say someone is tall, then it can be measured and quantified to determine if it's really the case or not, it's not dependent on someone's opinion or feelings.
Start with a broad and overview of the topic