Answer:
market segmentation,
Market targeting, differentiation
Explanation:
It should be noted that To succeed in today's competitive marketplace, companies need to be customer centered. Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments in a process involving market segmentation,Market targeting, differentiation.
Differentiation in marketing can be regarded as the creation of specialized products which is able to have competitive advantage along with a section of the market.
Market segmentation can be regarded as process involving division of heterogeneous market to relatively more homogenous segments according to particular parameters such as geographic, psychographic as well as demographic.
Market targeting can be regarded as
process involving selection of target market from the whole market. It
encompass groups of buyers that the company is striving to satisfy and set price for.
They use <span>loyalty segmentation</span>
Answer: B. Equity theory
Explanation:
Equity Theory is based on the idea that individuals are motivated by fairness. In simple terms, equity theory states that if an individual identifies an inequity between themselves and a peer, they will adjust the work they do to make the situation fair in their eyes.
Equity Theory calls for a fair balance to be struck between an employee's inputs (hard work, skill level, acceptance, enthusiasm, and so on) and an employee's outputs (salary, benefits, intangibles such as recognition, and so on).
The theory is built-on the belief that employees become de-motivated, both in relation to their job and their employer, if they feel as though their inputs are greater than the outputs and if they are not treated fairly compared to their peers.
Answer: budgeting the money and buying the resources
Explanation:
Answer:
market penetration
Explanation:
According to my research on different market strategies, I can say that based on the information provided within the question Dietizza has adopted the market penetration alternative. According to Ansoff's strategic opportunity matrix this alternative is defined as using an established product in the same established market in order to increase sales for the business. Which is what Dietizza is doing by lowering the the prize of the pizza and reintroducing it into the same market.
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