Answer:
The Department of Education's literacy campaign uses several techniques to persuade a broad audience that strong reading skills are beneficial.
Explanation:
I believe that this is the best thesis statement as it is concise, coherent and gives you room for various sub-topics in the essay. I would reccomend mixing this and the first thesis statement in your question, by using higher modality in this thesis. : )
This is true due to the fact that it will give you different points of view. Also if you have a good mixture of different people types then you will often have people who are stronger at certain things making it easier to solve different types of problems