Answer:
The correct answer is letter "A": to appeal to both high and low involvement consumers.
Explanation:
Strong arguments are those that provide probable support for an idea. Weak arguments fail to provide support for different matters. Then, when talking about marketing, strong arguments are more likely to engage consumers with a product while weak arguments can attract consumers at low levels but the ideas lack reliability.
Thus,<em> infomercials can make use of both strong and weak arguments at different levels of consumer involvement.</em>
Mary's role is that of a knowledge engineer.
A knowledge engineer is tasked with integrating certain knowledge into computer (in this case expert) systems, with the aim to solve very difficult problems that otherwise people would not be able to solve on their own.
Answer:
Financial markets offer some solace
Explanation:
Financial markets offer some solace: After tumbling the most in more than two months on Wednesday in the wake of the April consumer price data, the S&P 500 Index jumped on Thursday and Friday. Bond yields also retreated after a surge, suggesting no big fear of breakout inflation.#accelerationism
Answer:
a. 50,000 units
Explanation:
Breakeven point is the units required to be sold for the total cost to be equivalent to the sales. As such, break even is the point where profit/loss is nil.
Given information about product A;
Fixed cost = $500,000
variable cost per unit = $25
Selling price per unit = $35
Breakeven in units = fixed cost/(selling price per unit - variable cost per unit)
= 500,000/(35 - 25)
= 50,000 units
Answer:
C. Data Mining
Explanation:
Data mining is the technique which we can use to predict which category of certain people will be interested in what products. Data mining is used to make and create patterns from the already available information with the company. Company collects that data with the help of different platforms, from different touch points, from where point where customer get in touch with the company, through emails, through subscription forms, through their sales data etc. After making patterns about customer's buying patterns, company will definitely come to know which group of certain people is going to purchase which particular products. Then company can direct their marketing efforts towards those particular customers. Company will need to attract them and then generating possible sales from them.
