Answer: Option B
Explanation: As the name suggests, international marketing refers to the process under which a company uses various marketing tools to operate their marketing activities in more than one country.
Generally, different marketing tills and strategies are implemented for different countries as the preference and needs of individuals differs all around the globe.
For example- Starbucks is a popular brand for their variety in coffee but in China they market their tea products more due to general preference of individuals towards tea more than coffee.
Answer:
- The lessee reports a single amount of lease expense, which is equal to interest expense plus amortization expense, in its income statement.
- The lessee reports lease expense on a straight-line basis and the lessor reports lease revenue on a straight-line basis over the lease term.
Explanation:
An operating lease is basically renting an asset from a lessor where the lessee will pay a certain amount every period for the use of the asset.
This rent payment is equal to the interest expense plus amortization expense and will be reported in the income statement of the lessee as an expense.
This amount will also be reported on a straight-line basis for the duration of the lease term which means that even if rent increases, it will still have to be reported by the same amount over the lease period because the lease increase should have been taken into account already.
The lessor also reports lease revenue on a straight-line basis over the lease term.
Answer:
external secondary data
Explanation:
Secondary data is information collected by other people or other sources. The most common secondary data sources are national censuses, sales reports, economic reports, etc.
This type of data is very useful because it can help us to reduce the costs of a marketing research or other types of studies. A lot of information can be found on the internet, but you must try to use only the information that comes from reliable sources.
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