Answer:
job requirements or qualifications
Explanation:
Job requirements or qualifications refers to the set of skills, abilities, work experience, educational background, hobbies, etc., that the company considers are necessary for a candidate to possess in order for him/her to successfully perform the tasks related to the job opening.
In this case, Patagonia uses personal hobbies and lifestyle as part of their requirements for applying for a job, other companies might focus more on leadership skills, education, experience, but it depends on the type of product or service that the company sells.