The emotional appeal of this public service ad, is the fact that they show a happy family and a photo of a flooded street, making you feel fear and in dangered so you get into making an emergency plan for your family, because most of the people do not have one and when emergency hits they find themselves in very complicated situations.
<u>Step 1: Determine which options are correct
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Which type of appeal is used in this public service ad?
- Option A: emotional appeal
The only option that makes sense is A because it is not an ethical appeal and not a statistical/logical appeal. Also, it is not a proactive appeal. Therefore, the only correct option would be emotional appeal. The author also uses a picture of a flood to have that emotional attaction to a natural disaster.
