It is based on perceived characteristics such as style, fashion or peer acceptance.

Business

1 answer:

Yuliya22 [10]2 years ago

3 0

Answer:

Consumer buying behavior

Explanation:

Due to various factors that affect consumer's purchase decision, crucial among them is emotional factors.Thus, many consumer marketing put more efforts in creating a stimulating discretionary buying behavior through catchy and enticing advertisement to create and increase demand.

Hence, considering that often times consumer goods are discretionary products people may want but don’t necessarily need, such as entertainment services and vacation travel, it can be concluded that CONSUMER BUYING BEHAVIOR is based on perceived characteristics such as style, fashion or peer acceptance.

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DeBondt and Thaler carried out a study that examined stocks of 35 worst and best performing firms over a previous five-year period.The study showed that over the following three-year period, the firms that were previously performing poorly performed better than the former best performing firms, by an average of 25%.This reversal in the fortunes of stocks of firms in the following period is called the Reversal Effect.

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