Answer:
The information i need to compose a business message that i should conduct formal and informal research for to help shape the message can be gathered with the questions reflected in all the five options form A) to E)
A)What will happen if I don't conduct research?
B)What action should the receiver take?
C) What does the receiver need to know about this topic
D) How is the receiver to take action?
E) Where should I begin my research?
Explanation:
A)What will happen if I don't conduct research?
A business message is supposed to generate a business transaction. Research play the role of exposing the needs of the receiver that you can meet such that will generate effective demand. If you d not conduct an extensive research, you stand the risk of not meeting the need of the receiver thereby losing a potential business transaction.
B)What action should the receiver take?
The call to action prompt on your message will determine the corresponding action from the receiver. Your message must therefore be structured to end with a CTA in order to direct the receiver's response.
C) What does the receiver need to know about this topic?
This question forms the basis of your synopsis. You will have to filter the information you have gathered and leave only the ones that will serve the receiver in your message body.
D) How is the receiver to take action?
Make sure that your call to action leads to a portal or a system that will make the receiver's response effectively enough to generate a transaction. For instance a CTA phrase like <u>shop now</u> on your message body should have an embedded link that sends the receiver to your website.
E) Where should I begin my research?
This question will prompt you to draft a research plan that is but efficient and cost effective.