Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
The right answer for the question that is being asked and shown above is that: "<span>c.Frictional, seasonal, and structural unemployment " </span>most likely still occur when the economy has achieved full employment is that <span>c.Frictional, seasonal, and structural unemployment </span>
Answer:
To teach High School, you need a Bachelors degree.
To graduate it, you have to pass English/Language Arts · Mathematics · Science · Social Studies/History · Foreign Languages · Physical Education
Answer: When a company is able to offer a good product and enjoy strong customer demand, a franchise owner not only is able to take advantage of the corporate identity but its strong customer base, as well.
A franchise is a kind of a license which allows the party who acquires it (franchisor) access to an business' (franchisor's) proprietary knowledge and processes in order to sell products or provide services under the franchisor's name.
A franchisee associates itself with a well proven business model and gains access to the franchisor's customer base. Additionally, the franchisor provides assistance by training the franchisee and his personnel to provide a uniform product or service experience to customers across all the stores.
All these factors help in eliminating business risk and this constitutes a real advantage to a franchise.