Companies such as IBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consid

Question

3 years ago

10

Companies such as IBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consid

er the well-being of customers, the depletion of natural resources, the viability of suppliers, and the interests of the local community. This reflects which marketing philosophy?

Business

1 answer:

sveticcg [70] · Answer 1 · 2021-12-05T13:17:15+03:00

Answer:

The societal marketing concept

Explanation:

Societal marketing refers to the marketing idea that maintains that a firm should make creative decisions not only through taking into account the needs of customers, the criteria of the corporation, but also the lengthy-term interests of society.

The principle of societal marketing holds that the role of the company is to assess a target market's desires, wishes and preferences and to produce the desired satisfactions more effectively and efficiently than rivals in a manner that maintains or improves the very well-being of all individual consumers and general society.

Companies such​ as IBM, Walmart, and Google now look beyond economic gain​ and, in their marketing​ strategies, they also consid

Companies such as IBM, Walmart, and Google now look beyond economic gain and, in their marketing strategies, they also consid