Answer: The website address.
In a citation for an essay, this is the section where the website address should be located. The title of the speech and the name of the website have already been included. Citing your sources properly is one of the most important skills when writing an academic essay. Citations make it easier for people to check your primary sources, whether to corroborate your claims, or to learn more about a topic. It also makes your paper more credible.
The correct answer to this open question is the following.
The question is incomplete because you forgot to include the work cites entries.
However, doing some research we can comment on the following.
The works cited entries for an encyclopedia article about Benjamin Franklin that is completely correct would be this one: "Franklin Benjamin." Encyclopedia Britannica. 15 Ed. 2002.
Proper citation of your academic work is a must because it is the way you give validity to your paper, giving credit to the authors and the information you are researching. So proper citation avoids plagiarism and makes your paper looks professional. The most common citation styles are APA, MLA, Chicago Style, CSE, and IEEE.