The data collection of a market research must be performed using the methodology that most closely aligns with the company's marketing strategy. An effective research research methodology must be adapted to the new form of communication and relationship between companies and consumers.
Currently the most used way to collect data is through digital media, as it is a means of quick, easy, cheap and widely used access by almost the entire population.
There are several ways to collect data, some of which are:
Social networks.
Telephone interviews.
Email interviews.
Instant messages.
Communication apps.
Paid advertising on websites.
Tablets used to measure consumer satisfaction at points of sale and services.
