Answer:
It is important to fit your persuasive appeal to your audience's interest because they will not bother to listen to you or consider your idea if it does not relate to them. In the context of the similarity heuristics, the appeal should be something relatable and 'similar' in terms of their interests.
Social media is about conversations, community, connecting with the audience and building relationships.
Why don't u look it up in the dictionary and see ?
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