<u>Answer: </u>True
<u>Explanation:</u>
To maintain the competitive advantage of the business the managers of international business adapt to local adaptation strategy. International markets have different languages and culture it is necessary to promote business in the local language to reach the target market accordingly.
The multinational companies have their offices, distribution and production in different countries but they maintain same set of policies and procedures which makes decision making quick and easier. Through this way they maintain the global consistency.
The correct answer is true.
It is completely true that most codes of ethics created by professional organizations have two main parts. One part outlines what the professional organization aspires to become, and the other part lists rules and principles by which members of the organization are expected to abide.
The code of ethics is an obligated set of ethic statements that serves one purpose in the Organization: that every member of the company follows the code directions and applies moral values in every decision-making process to have an honest company that maintains its reputation in the business and that public opinion can never question its procedures and decisions.
Answer:
b. societal marketing concept
Explanation:
Societal marketing concept -
It refers to the marketing concept in the society , where the welfare of the human beings is considered to as the most important aspect .
In this practice , the social responsibility like any health issue , social issue is the top most priority .
The practice require making good marketing decision which are in favour of the consumers , and helps the company and the humans in the long term way .
Hence , from the given scenario of the question ,
The correct answer is b. societal marketing concept .