Geraldo gauged the level of exposure to his marketing campaign using the percentage of the target population exposed at least once to his advertisement, representing its integrated market communication as well as marketing plan.
Marketing plan is the plan made by any organization to communicate about its products when they are new to launch them in the market.
Integrated market communication is the process which includes different marketing campaigns and marketing plans to define what they want to achieve through the marketing process.
In communicating with the target market The AIDA model is used.
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<span>The correct answer should be 2 and 4. Physical capital investing doesn't necessarily mean that there will be an increase in production, while import increase is bad for the economy because what you want is to export. Reducing the defense budget doesn't make your economy grow. Investing in human capital means that you help people educate so they can work better and produce more and come up with new things, and engaging in international trade makes your economy stronger too.</span>
Answer:
a tying arrangement
Explanation:
Based on the information provided within the question it can be said that this scenario is illustrating a tying arrangement. This term refers to when a supplier/individual sells a product to another company/individual only on the condition that they purchase another specific product from them and not the competition. Which is what Midwest Agri is doing by selling it's sugar substitiute to Nice Candies but only if they agree to purchase the corn that they need from them and not their competitors.
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