Answer:
The correct answer is: competitive.
Explanation:
Monitoring competition is something that every entrepreneur must do frequently. You will not want to simply follow what they are doing.
But you will want to know how the market is reacting, know what the latest trends are, the position they occupy and occupy and know how to plan to always be one step ahead of everyone. This monitoring aims to find new possibilities and define objectives based on who you need to beat (or keep ahead).
Currently, we are in a world in which detailed research is very important and the internet is growing more and more. There are also a million different factors to consider when you're spying on the competition. And it is at this precise moment that these tools come into play.
In some cases, these tools also serve to monitor your own performance and then compare it with the valuable information of your competitors.
There are many tools to analyze the competition and spy on it. But the important thing, beyond knowing the ways to obtain the information, is to prioritize the data that most interest us in order to calculate the positioning that each one has in the market.