Question

Chantel works at Coca-Cola. To make the required sales number, Chantel sent more Coca-Cola products to their distributors than what they asked for. She did this right before the accounting period. She knew that even if they sent back the extra product, it would be after the numbers were reported. This is an example of what type of distribution issue?a. product availabilityb. greenwashingc. channel stuffingd. counterfeitinge. product recall

Answer 1

Answer: Channel stuffing

       

Explanation: In simple words, channel stuffing refers to the deceitful business practice by the organisations in which it shows wrong picture of its sales and earnings by sending more products to the distribution channel which they are able to send.

In the given case, Chantel has been sending their distributors more units than they asked for with the objective of inflating the sales number in the records.

Hence from the above we can conclude that the correct option is C.