Answer:
Defection rate, or costumer defection rate is one of the major factors due to which a company can hit rock bottom. The costumer defection rate can be defined as the rate at which the existing costumers of a certain company leave a brand, to switch over a competitor, or stop using that certain type of product all together. If the marketers are considering the defection rate of a market segment, it means that they are considering the rate at which costumers are leaving a brand to join another, or leaving that market all together.
To find out which ads and other marketing strategies are working, many companies ask customers how they have heard about the company or product.
Most businesses ask how you found out about their service/product. By asking this question, they are able to track where their marketing efforts are working and where they are not. If they are advertising in one place and it's not reaching consumers, it may be worthwhile for them to take out advertisements there and move them to another place.
I would think money,supply or demand?
Answer:
Budgeted selling and administrative expense= $38,600
Explanation:
Giving the following information:
Variable expenses are expected to be $13,400 in the first quarter, and $3,900 increments are expected in the remaining quarters of 2017. Fixed expenses are expected to be $21,300 in each quarter.
We need to determine the budgeted selling and administrative expense for the second quarter:
Budgeted selling and administrative expense= (13,400 + 3,900) + 21,300
Budgeted selling and administrative expense= $38,600
