Franco waits on tables during the day, and at night, he works for a fashion company. When he gets home from work, he is too tired to spend time with his friends. He usually watches movies late into the evening. He misses spending time with his family and friends, but he knows that it will pay off in the long run.
The author is giving details and purpose to this event and is inviting people to come to attend it. They even tell you how you can get to the event and about the designated "drop zones".